How to Choose the Right Website Pages for Your Business
A simple guide to help you plan your site structure with ease
Once you’ve decided to build a website (yay!), the next big question is:
“Which pages do I actually need?”
The answer depends on what kind of business you run, what your customers need to know, and what action you want them to take.
Here’s a friendly, fuss-free guide to help you figure out what pages to include — and why they matter.
The Essentials (Almost Every Site Needs These)
No matter what you do, these pages form the solid foundation of your website:
Home
Your homepage is your welcome mat. It should give a clear, confident snapshot of who you are, what you offer, and who it’s for — plus clear next steps.
About
People love buying from people. Use this page to tell your story, explain your values, and build trust.
Contact
Make it easy for people to get in touch! Include your email, phone number, address (if relevant), and social links — and ideally a simple form.
Common Business Page Options
Here’s where your site starts to shape itself around your services or goals:
Services or Work With Me
Products or Shop
Gallery or Portfolio
Testimonials or Case Studies
FAQs
Booking
Blog or Insights
Legal pages (Privacy Policy, Terms, etc.)
Example Website Structures by Type of Business
Let’s look at examples for different industries and creative sectors — tailored for your audience.
Artists, Makers, & Creatives
Home
About the Artist
Gallery or Portfolio
Shop (if selling)
Events or Stockists (optional)
Contact
Photographers & Videographers
Home
Portfolio (with galleries by theme or type)
Services / Packages
About
Testimonials
FAQs
Blog (optional)
Contact
Jewellers & Luxury Brands
Home
About the Brand / Heritage
Product Categories (Shop)
Bespoke or Custom Design page
Lookbook or Gallery
Testimonials
Contact
Ecommerce Businesses
Home
Shop (organised by categories)
About
Shipping & Returns
FAQs
Blog (optional, for SEO)
Contact
Legal pages
Wellbeing, Health & Fitness
Home
About Me / My Approach
Services (by type or session)
Booking
Testimonials
Blog (optional)
Contact
Holiday Lets & Luxury Stays
Home
About the Property
Gallery
Amenities / What’s Included
Availability or Booking
Local Area Guide (optional)
Testimonials
Contact
Consultants & Coaches
Home
About Me
Services or “Work With Me”
Case Studies / Results
Testimonials
Blog / Insights
Contact
Trades & Construction
Home
Services
About
Gallery or Projects
Testimonials
Contact
Interior Designers & Architects
Home
About
Services / Process
Portfolio
Client Testimonials
Press / Awards (optional)
Contact
Writers & Journalists
Home
Portfolio / Published Work
About
Services (if freelance)
Blog (optional)
Contact
Professional Services (Finance, Legal, etc.)
Home
About
Services (clearly outlined)
Team / Meet the Experts
Case Studies or Testimonials
FAQs
Contact
Nonprofits & Charities
Home
About Us
Our Mission / Impact
Get Involved or Donate
Events or Campaigns
News / Blog
Contact
Media & Content Creators
Home
About
Content Portfolio (Videos, Podcasts, Writing)
Services (Editing, Strategy, etc.)
Testimonials
Blog or Behind the Scenes
Contact
How to Decide What You Need
Ask yourself:
What do my customers need to know before they take action?
What do I want them to do on the site? (Buy, book, call, sign up?)
Do I want to keep things simple now and grow later?
Final Thought from David & George
Whether you're an artist with a growing gallery, a consultant launching your services, or a maker with a beautiful product line — we’ll help you pick the pages that work for your business right now, while leaving space to grow in the future.
We’ll guide you every step of the way — no overwhelm, no jargon, just a clear, confident path forward.