Accelerating the growth of a fitness startup

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The Fitness Lab provides friendly and effective personal training as well as small group classes and nutrition advice

Judith approached us with an existing logo and branding & we worked to incorporate these assets throughout the site to create a custom design. The Fitness Lab website needed to have a friendly and approachable feel to encourage new potential clients to get in touch. The end result has a sense of energy and successfully demonstrates Judith’s passion, credibility, and expertise. We also added a blog feature so Judith can continue to share knowledge and information with The Fitness Lab community!

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Responsive Squarespace Design

The new The Fitness Lab website features Squarespace’s in-built responsive design. This means the website has an exceptional user experience on all devices including mobile, tablet, laptop and desktop.


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This is my very first experience of building a website and I could not have chosen a better company to help me with it, from the start David and George got my brand, they got my business and they understood how I wanted my website to function. The whole process was so well managed and there was always someone on hand to help out should I have questions, but most importantly I am really happy with the finished product! Would highly recommend them!

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-Judith McLaren, Founder