Do I Need SEO Right Away?

A simple guide to when — and how — to start thinking about search engines

You’ve got a beautiful new website (or one in the works)!
And then someone says: “What about SEO?”

Cue the panic.

“Wait — do I need that now? What even is SEO? Is my site broken without it?!”

Take a deep breath — this guide will walk you through it calmly, clearly, and without a single robot metaphor.

First Things First: What Is SEO?

SEO stands for Search Engine Optimization.
It’s the process of making your website easy for search engines like Google to find, understand, and (hopefully) show to the right people.

SEO helps your site show up in search results when someone types in:

  • “Jeweller near me”

  • “Pet photographer in Devon”

  • “How to book a holiday cottage with a hot tub”

It’s not a magic spell — but when done right, it helps the right people find your website.

Do I Need SEO Right Away?

Short answer:
 Not all of it, not all at once — but yes, the basics should be in place from the start.

When we build your site, we’ll take care of the foundations of good SEO so you’re not launching from zero. That includes:

What We Do For You at Launch

Here’s what we include in your build (if you’re one of our fabulous clients):

  • SEO-friendly page titles (the ones Google reads)

  • Clean URL slugs (like /about not /page-8237)

  • Meta descriptions for your key pages

  • Headings in the right order (H1, H2, etc.)

  • Alt text for your images

  • Basic location info if relevant

  • Connected to Google indexing tools and other major Search Engines (so your site can be crawled)

  • Mobile-friendly design and fast-loading pages

    Think of it like laying solid SEO bricks into the foundation of your website.

What Comes After That?

Once your site is live, SEO is something you can build on over time, especially if:

  • You want to rank locally

  • You have lots of competition

  • You plan to blog, sell products, or grow online traffic

Here’s what post-launch SEO might include (we can guide or refer you!):

  • Writing keyword-rich blog posts

  • Getting listed on Google Business Profile

  • Building backlinks (links to your site from others)

  • Setting up structured data (techy but helpful!)

  • Encouraging Google reviews

  • SEO analytics & improvement tools

Final Thought from David & George

You don’t need to be an SEO expert before you launch.
You do need a website that’s built with SEO in mind — and that’s exactly what we deliver.

We handle the essentials.
You show up with your passion, your business, and your story.
And when you’re ready to grow even more — we’re right here to help.

David & George