“What Happens After My Website Is Launched?”

You’ve gone live — now what?

So your website is finished, approved, and launched.
That’s a huge step forward for your business.

Now comes the question many clients ask us:

“What happens next? Is that it? Do I need to do anything?”

The short answer? You don’t need to panic — but yes, there are a few important things to know after launch.

Here’s what happens behind the scenes (and what you might want to do next).

1. We Wrap Up the Final Launch Tasks

When we launch your site, we’ll take care of things like:

  • Connecting your domain name

  • Making sure Google can “see” your site (indexing)

  • Testing on mobile and tablets (only after the site is finished and just before lauch)

  • Final speed, image and performance tweaks

  • Connecting any forms or email signups etc

We can also give you some pointers on how to update basic info yourself — or let you know how to get in touch if you'd rather we do it for you.

2. Your Website Gets Indexed by Google

Your site won’t appear on Google immediately, but we submit it for indexing (aka, adding it to the search database).

This process can take a few days to a few weeks, depending on Google’s mysterious mood.

Want to appear faster? A Google Business Profile (especially for local businesses) can help, and we can set that up too!

3. You Can Now Keep It Fresh (Or Let Us Help)

A website doesn’t need daily updates, but a little regular love goes a long way. This might include:

  • Updating services, prices or contact details

  • Swapping in new photos

  • Adding blog posts or news updates

  • Refreshing testimonials

  • Updating seasonal offers or promotions

Pro Tip: A living website feels more trustworthy and helps with Google visibility.

4. What About Maintenance and Support?

If you’re using Squarespace, most of the technical stuff is taken care of for you (like security, platform updates, backups — yay!).

But you might still want help with:

  • Uploading new content

  • Fixing something that’s gone wonky

  • Adding new pages or features

  • Keeping it all looking polished and professional

We offer friendly, flexible support options — from “as-and-when-you-need-it” on our hourly rate.

5. You Might Want to Tell the World

Once your website is live, it’s a great time to:

  • Share it on social media

  • Announce it in a newsletter

  • Add it to your business cards, email signatures, and profiles

  • Encourage happy clients to link to it or leave Google reviews

Final Thought from David & George

Launching your website is a major milestone — but it’s also the beginning of your online presence, not the end.

We’ll help you keep things clear, simple, and supported so you’re never left wondering, “Now what?”

Whether you want to take the reins or let us keep things running smoothly — we’re here!

David & George