Why Keywords Matter for SEO Across Your Website

And how the right words help the right people find you

When it comes to being found online, keywords are everything. They’re the bridge between what people are searching for—and what you offer. Whether you’re an artist, a holiday rental owner, or a creative business, using the right keywords across your website can help potential customers discover you at exactly the right moment.

But let’s break it down…

What Are Keywords, Exactly?

Keywords are the words and phrases that people type into search engines like Google. For example:

  • “Holiday cottage in Cornwall with sea view”

  • “Ceramic artist in Brighton”

  • “Modern logo design for small business”

When these match up with content on your website, search engines are more likely to show your page to the person searching. That’s SEO (Search Engine Optimisation) in action!

Why Keywords Matter So Much

1. They Help Your Ideal Audience Find You

Using clear, relevant keywords means you're speaking the same language as the people looking for your services or products. No guesswork. Just connection.

2. They Improve Your Ranking on Google

Search engines scan your site for clues. If your keywords match what someone is searching for, you’re more likely to appear higher in search results—especially if your content is helpful and consistent.

3. They Make Each Page Work Harder

It’s not just about your homepage. Keywords should be used naturally across:

  • Page titles & headings

  • Image descriptions (alt text)

  • Blog posts

  • Product or service descriptions

  • Meta descriptions behind the scenes

Each page becomes a doorway for someone to find you.

Tips for Using Keywords Effectively

  • Think like your audience. What would they type into Google to find what you offer?

  • Be specific. “Holiday rental” is good, but “dog-friendly cottage in Northumberland” is better.

  • Don’t overdo it. Use keywords naturally—don’t stuff them. Google is smart enough to know when you’re trying too hard.

  • Add keywords to image tags. Yes! Even your pictures can help SEO when you add descriptive “alt text.”

  • Use keywords in blog posts. Blog content is perfect for adding helpful, keyword-rich information your audience is searching for.

The Big Picture

Keywords aren’t just a techy SEO thing. They’re about being findable. They help your work or your property show up for the right people, in the right moment, when they need you most.

A beautiful, thoughtful website deserves to be seen—and keywords are one of the best ways to make that happen.

David & George