What Content Do I Need to Provide for My Website?

A simple guide to what you’ll need to provide (and what we take care of)

One of the most common questions we get from new clients is:

“What do I need to give you for my website?”

And it’s a great question! Whether you’re launching a brand-new site or giving your old one a makeover, knowing what content to prepare can make the process smoother, faster, and far less stressful.

Here’s a clear breakdown of what you’ll typically need to provide and what we’ll handle for you.

What We Need From You

You don’t need to write a novel — but we do need a few key pieces from you to help build a site that truly reflects your business.

1. Written Content for Each Page

This includes the main text for pages like:

  • Home – a short welcome, what you do, your unique selling point

  • About – your story, mission, values, or background

  • Services or Products – a description of what you offer, how it helps, pricing if relevant

  • Contact – a short invite to get in touch, plus your email/phone/location

  • FAQs / Testimonials – optional but helpful

Tip: Don’t worry about getting it perfect — we can help edit it and Squarespace is easy to edit yourself afterwards.

2. IMAGES & VISUALS

This could include:

  • Brand or product photos

  • Team or headshots

  • Work examples or portfolio images

  • Backgrounds or textures

  • Your logo (preferably in PNG, SVG, or high-res JPG)


3. Branding, Colours & Fonts

If you already have branding, please send us:

  • Your logo (in high resolution or vector format if possible)

  • Your brand colours (hex codes or just your colour names)

  • Any font preferences (typefaces you love or already use)

Don’t have a brand kit? No problem! Just tell us your colour preferences or any styles you like — we can help build a look that suits your business. Or our external graphic designer can help you with logo/brand design.

4. Videos (Optional)

If you want to include videos (introductions, walkthroughs, testimonials), please provide:

  • Video files (MP4 preferred) or YouTube/Vimeo links

  • Short titles or descriptions if needed

Tip: Keep videos under 2 minutes when possible for faster load times.

5. LINKS, LOGINS OR INTEGRATIONS

We might need:

  • Your domain name login & password (e.g., GoDaddy, IONOS)

  • Social media links

  • Booking or calendar tools

  • Email sign-up forms or contact forms

  • Any third-party tools you use (e.g., Calendly, Mailchimp, Airbnb)

Don’t worry — we’ll guide you if you’re unsure how to get these.

What We Take Care Of

You’re not alone in this — here’s what we handle so you don’t have to:

✅ The design, layout & structure
✅ Mobile responsiveness
✅ Image optimisation
✅ Fonts & colours (if not supplied)
✅ Basic SEO setup (meta tags, slugs, alt text)
✅ Connecting your domain
✅ Making sure everything works smoothly!


Optional Extras You Might Want to Include

Depending on your business, you might also want to send us:

  • Client testimonials

  • FAQs or policies (privacy, returns, booking rules)

  • Downloadable files (menus, brochures, PDFs)

  • Social proof (logos of clients, media features, awards)


Want a Checklist?

We’ve created a free downloadable checklist you can use to gather your content easily before the build begins. [Let us know and we’ll send it over.]


Final Thought from David & George

You don’t have to have everything perfect or finished when you start. But having a few key pieces ready will help us build your site faster and more effectively.

Still unsure what you need? Just ask!

David & George