What Is Website “Artwork” — and Why It Might Be the Best Move for Your Website

Optional but powerful: how artworking key pages helps you get a better, faster, more beautiful site

When you’re working with us on a new website, we sometimes suggest something called “artworking” — especially if your business needs a strong visual brand, high impact, or a more custom feel.

But what is it exactly?
Is it design? Layout? Fancy fonts and colour swatches?
(Yes, yes, and yes — but let’s break it down clearly.)

What Is “Artwork” in a Website Project?

In our process, artworking means:
We create a visual draft (or mock-up) of your most important web page(s) before we begin building your site.

This is done using a design tool called Figma, and it allows you to:

  • See how your key page(s) will look

  • Give feedback and request changes

  • Sign off before the real build begins

It’s like sketching your house before building the walls.
Smart, right?

Why Choose the Artwork Option?

This step is optional in your package — but highly recommended if:

  • Your business has a strong brand or premium offering

  • You need a cohesive, stylish, impactful look

  • You’re visual and like to see how things will work before committing

  • You want to avoid endless edits later on

It lets us front-load the creative thinking and design decisions so the build stage becomes faster, clearer, and more cost-effective.

What’s Included in the Artwork Process?

If you choose this option, here’s what you’ll get:

✅ An initial discussion call (if needed)
✅ Preparation of your page artwork in Figma
✅ Brand integration — including colour palette, imagery, and a font/typography workout to set your sitewide style
✅ Review and feedback stage so we can tweak things before building
✅ Confidence! You'll know what you're getting before we start

How It Improves the Whole Project

By working together on artwork upfront, we can:

  • Allocate more high-level design attention than base packages allow

  • Create a more coherent and branded feel

  • Get your feedback early — reducing back-and-forth during the build

  • Save time and money in later stages by avoiding big design changes mid-build

    Which Pages Should Be Artworked?

We usually suggest choosing 1–2 of your most important pages, such as:

  • Your Homepage

  • A Services or About page

  • A key Sales page

From those, we’ll set the tone and style that will be applied site-wide.

Final Thought from DavID & GEORGE

If you want your website to feel high-end, branded, and just right — artworking is like planting design seeds early so the whole project grows strong and clear.

It’s not for everyone, and it’s not required…

But for many of our clients, it’s been the step that made everything click.

So if you see this option in your proposal — know that it’s there to give you more visual control, more creative collaboration, and ultimately, more WOW.

And who doesn’t love a little extra wow?

David & George