High-Converting Call-to-Action (CTA) Buttons – What Are the Best Phrases?
And how the right words help your customers take action
A Call-to-Action (CTA) button might be small, but it packs a mighty punch. It's that little invitation on your website that says, "Hey, click me!"—and when crafted well, it can turn visitors into customers. So, what makes a CTA button high-converting?
Why CTA Buttons Matter
Your CTA is your digital nudge. It directs people to take the next step—whether that's buying, booking, signing up, or finding out more. A weak CTA means missed opportunities.
What Makes a CTA Work?
A strong CTA button:
Uses clear, action-driven words
Feels personal or benefit-focused
Creates urgency or excitement
Is easy to see and click (design matters too!)
Top High-Converting CTA Phrases
Here are some tried-and-true favourites that convert well across different industries:
For eCommerce & Product Sales
Buy Now
Add to Cart
Get Yours Today
Shop the Collection
Claim Your Discount
For Service-Based Businesses or Consultants
Book a Free Call
Schedule Your Session
Let’s Talk
Get a Quote
Start Your Project
For Mailing Lists & Lead Magnets
Subscribe Now
Get the Free Guide
Send Me the Checklist
Yes, I Want This
Count Me In
For General Website Engagement
Learn More
Take the Tour
Start Here
Find Out How
Explore Our Services
For Creatives, Makers & Holiday Property Owners
View My Portfolio
See What’s New
Plan Your Stay
Book Your Escape
Discover More
Tips for Better CTA Buttons
Keep it short. 2–5 words is the sweet spot.
Use verbs. Action words convert!
Match the tone. Formal? Friendly? Make sure it fits your brand.
Test and tweak. A simple wording change can boost clicks.
Final Thought from david & george
Your CTA is not just a button—it’s an invitation to take action. The better you phrase it, the more likely people will follow your lead. Start with one or two strong CTAs on your key pages and build from there.
Need help to have an online presence? That’s where we come in! Let’s talk!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
COPYRIGHT
The author retains full copyright over this article. Reproduction in whole or part is only permitted with prior written permission of the author with credit and backlink.