How to Keep Your Website Fresh After Launch

Simple ways to update your site regularly — even if you're busy

Your website is live now!
You’ve poured time, energy, and heart into it. It looks amazing.
And now... what?

If you’re wondering, “Do I need to do anything now that it’s finished?” — the answer is: just a little.

You don’t need to change it constantly. But keeping it fresh helps:

  • Show Google your site is active

  • Keep your visitors engaged

  • Reflect your latest work, offers, or updates

  • Make you feel more confident when sharing it!

Here’s how to keep your website feeling fresh — without it becoming a chore.

1. Review Your Website Monthly (Just a Quick Look!)

Set a calendar reminder to:

  • Check that links still work

  • Read your homepage like a visitor

  • See if your services, prices, or offers need updating

  • Spot anything that feels outdated or off-brand

A 10-minute check-in once a month goes a long way.

2. Add New Content (Even Small Bits)

Fresh content = a sign of life. Google likes it. Visitors do too.

Easy ways to update:

  • Swap in new images or testimonials

  • Add a new blog post or article

  • Mention an event, seasonal offer, or recent project

  • Update your FAQ if a common question keeps coming up

No time to write a full blog? Even a paragraph or photo update helps!

3. Keep Your Photos Up to Date

  • Add photos of recent work, new products, or updated spaces

  • Replace any older shots that don’t match your current look

  • Consider the seasons — does your site still feel like now?

Even swapping one or two homepage photos can make it feel brand new.

4. Clear Out the Cobwebs

Once or twice a year, do a deeper clean:

  • Remove expired offers or outdated announcements

  • Fix broken links or missing images

  • Reorganise pages if needed

  • Check how it looks on mobile (after a few updates)

Think of it like a digital spring clean — your website will feel brighter!

5. Ask: Has Anything Changed in Your Business?

Sometimes you’re so busy growing, your website doesn’t reflect it anymore.

Has your business:

  • Grown or shifted direction?

  • Started offering something new?

  • Gotten clearer on your audience or niche?

Your website is your shopfront — make sure it still matches your current voice and vibe.

Final Thought from David & George

Websites are like gardens — they bloom best with a little regular care.

You don’t need to prune it daily. But by giving your site a quick refresh now and then, you’ll keep it working hard for you long after launch day.

And if you ever feel stuck? You’ve got us.
We offer support & updates whenever you need a hand.

Let’s keep your website shining, season after season.

David & George