A Quick Guide To Which Platform Is Best for What

Social media is more than just a place to post pretty pictures or share cat videos — it's one of the most powerful (and free!) tools you have to drive traffic to your website, grow your brand, and connect with your audience.

But not all platforms are created equal. Each one has its own personality, purpose, and best-fit audience.

Let’s break it down.

First: Why Use Social Media to Market Your Website?

Your website is your digital home, but social media is the signpost pointing people toward it. Using the right platforms in the right way can drive traffic, build trust, and turn followers into loyal customers.

Social media helps you:

Get Seen – More eyeballs on your work or service.
Build Trust – Share behind-the-scenes, reviews, and stories.
Drive Traffic – Send people straight to your website.
Stay Top of Mind – Show up regularly in your followers’ feeds.

It’s not about being everywhere — it’s about being where your audience is, and posting with purpose.

So… What Platform Is Best for What?

Here’s a breakdown to help you choose where to focus your energy:

Instagram – Visual storytelling + connection

Best for: Artists, makers, boutique brands, photographers, lifestyle services
Why: It’s image-driven, perfect for showing your work, telling your story, and connecting via Stories, Reels, and DMs.
Tip: Link your posts or profile to relevant landing pages or your latest blog.

Facebook – Community + reach

Best for: Local businesses, service providers, consultants, holiday rentals
Why: Facebook’s still strong for community building, local visibility, and events.
Tip: Use your Business Page and Groups to post updates, promote offers, and link to your site.

TikTok – Short-form video + trends

Best for: Bold, creative brands willing to play and show personality
Why: The algorithm rewards creativity and authenticity, regardless of audience size.
Tip: Drive traffic by mentioning your link-in-bio and creating a landing page just for TikTok users.

LinkedIn – Professional credibility + networking

Best for: Consultants, coaches, service providers, creatives working B2B
Why: Ideal for building authority, sharing insights, and connecting with potential clients.
Tip: Share blog content and link to your site to attract more serious leads.

Pinterest – Discovery + evergreen traffic

Best for: Artists, designers, stylists, bloggers, product-based businesses
Why: Pins drive traffic long after you post them. Great for portfolios, how-to content, and visual inspiration.
Tip: Each pin should link back to a relevant page on your website.

X (Twitter) – Fast updates + thought leadership

Best for: Tech-savvy, newsy, or opinion-led brands
Why: Great for sharing ideas, linking to new content, or joining trending conversations.
Tip: Link to your blog or landing pages with punchy captions.

Tips to Make Social Media Work for Your Website

Link wisely:
Always direct people to your website — use link-in-bio tools like Linktree or create a custom landing page.
Repurpose content:
Turn a blog post into a Reel, a quote graphic, a tweet thread, or a carousel.
Be consistent:
It’s better to show up regularly on 1 or 2 platforms than to burn out trying to be on all of them.
Use strong calls to action:
“Read more on the blog,” “Book now,” “See the full gallery” — make it easy for people to take the next step.
Engage, don’t just post:
Comment, respond, start conversations — that’s what builds connection and clicks.

So… Which One Should You Choose?

If you’re a…

Holiday rental owner – Facebook + Instagram
Artist or maker – Instagram + Pinterest
Consultant or coach – LinkedIn + Instagram
Product-based brand – Instagram + Pinterest
Creative agency or pro – LinkedIn + Instagram/TikTok

Final Thought from David & George

Social media and your website are like a magical duo: one brings the crowd, the other closes the deal. With a little strategy and consistency, your socials can send a steady stream of the right people straight to your virtual doorstep.