Attention Grabbing Hero Text: How to Nail Your Website’s First Impression
Attention Grabbing Hero Text: How to Nail Your Website’s First Impression
Designed by David & George
A quick guide on how to craft an engaging Hero Text that makes Visitors stay on your website.
Your website’s hero text — the bold headline and subheading at the top of your homepage — is prime real estate. It’s the very first thing visitors see, and it shapes their opinion in seconds. A clear, benefit-focused message here can mean the difference between someone clicking away and someone exploring further.
Below, you’ll find practical tips (and examples) to help you craft hero text that’s short, sharp, and irresistible.
1) Keep It Short and Punchy
Aim for one clear sentence of 5–10 words. Visitors should instantly understand who you are and what you offer.
Example: “Websites That Win You More Customers.”
2) Lead With the Benefit
Don’t just describe what you do — show why it matters. Focus on the result your customer will enjoy.
Instead of: “We design websites.”
Try: “Grow your business with a website built to convert.”
3) Add Emotion and Energy
Use words that spark curiosity or positive feelings (trust, success, freedom, creativity). A sprinkle of personality makes your brand memorable.
Example: “Stay Ahead With a Smarter, Faster Website.”
4) Support With a Subheading
A short line below your hero heading can explain more detail or reassure visitors.
Example:
Heading: “Your Brand, Your Story, Online.”
Subheading: “Beautiful, mobile-ready websites that connect you with the right audience.”
5) Use a Clear Call-to-Action (CTA)
Pair your hero text with an action button that’s easy to see and click. Keep it direct and benefit-oriented.
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6) Make It About Them
Speak to your audience’s goals, not just your own. Use you and your more than we and our.
“Your Website, Your Success, Your Story.”
7) Clarity Beats Cleverness
A witty pun is fine only if people still know exactly what you do. If there’s any doubt, simplify.
Niche Examples
For Artists & Makers
Hero: “Showcase Your Creativity Online.”
Subheading: “Beautiful websites that put your art in the spotlight.”
CTA: “Start Your Website.”
For Holiday Property Owners
Hero: “Fill Your Calendar, Stress-Free.”
Subheading: “Modern sites that attract guests and make bookings effortless.”
CTA: “Get More Bookings.”
For Boutique Brands & Shops
Hero: “Your Brand. Your Story. Online.”
Subheading: “Stylish websites that build trust and turn visitors into buyers.”
CTA: “Launch Your Site.”
Final Tip from David & George:
Your hero text is your digital handshake — a chance to make visitors feel welcome, understood, and ready to engage. Keep it concise, customer-focused, and paired with a strong call-to-action.
Done right, those few words at the top of your site can turn curious browsers into eager clients.
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DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
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