How to Improve Your Squarespace Website’s SEO

A quick guide on how to improve SEO on your Squarespace website

There are a number of things that we can do for you - or you can do - both on your website & externally that can help search engines understand your site and content so it is appropriately indexed. Incrementally this can all add up and be significant.

Our website packages for new Squarespace websites include the core essential settings - and we also offer more advanced help and help with SEO on existing Squarespace websites.

1) Be realistic & set achievable goals

There is no magic wand that you can wave ( or pay someone else to wave) that will propel you to the top of the search results. Realistically you should be aiming to have your business indexed for your genuine key relevant terms and placed appropriately in the search rankings. If you are a new small business there will be larger, established and higher trafficked websites that will likely stay ahead of you - if you are a growing business you can attempt to try and out rank some of your nearest competitors as your authority grows.

2) Website Structure

Organising your website effectively will help both search engines and, even more importantly, users understand and navigate your site. Avoid single page websites and aim instead to create a set of pages where each page has a clear purpose - use sub pages if required to keep pages user friendly and to help create hierarchy. Avoid trying to “reinvent web design” and instead keep to solid standard page structures and layouts that work - use clear sections on a page with headers / sub headers to create structure and hierarchy.

3) Research your keywords and phrases

Get inside the minds of your target visitors and consider the likely search terms that they may type into a search engine to find you. Usually there are often only a few main phrases that may apply - and then a “long tail” of potential minor phrases. Remember some searches may also be particularly geographically limited - ie: “wedding photographer Brighton”

4) Quality, relevant, keyword-rich content

We call this “on-page SEO”. This is the visible text and content on a website. There is a bit of a tension/compromise here between what may work best for user experience and engagement [ often more minimal design & short, snappy text ] and what may be more optimal for SEO. Our advice is to consider the user first but to ensure where possible your pages are understandable by search engines and contain key words / phrases relevant to that page. Consider adding longer quality content to your site via regular blog posts, case studies or other thought pieces to target key search terms and also help engagement whilst keeping your site’s other key pages focussed & snappy.

5) Basic behind the scenes SEO settings

This is something that most self-built [ and some professionally built ] sites fail on. This covers things like your choice of URL’s, image filenames and titles, page titles, adding compelling and accurate page descriptions that will show in Google results etc. In addition your site should be checked for errors and submitted correctly to the various search engines.

6) Mobile is everything

Google now uses a website mobile view performance as one of its key metrics when calculating how to rank your site. Good navigation & page structure, mobile user experience and keeping the page loading weight down are important. Remember a very large portion of your users will be viewing your site on mobile so their experience is vital. Images should be correctly optimised before uploading and image galleries kept limited in image numbers.

7) SEO & external options

You can do many things outside your website itself that may help your search ranking - for example helping increase the traffic to your site from advertising or social media - and developing backlinks to your website from other authoritative websites may help search engines consider your site and content more authoritative.

Final Tip from David & George:

Your hero text is your digital handshake — a chance to make visitors feel welcome, understood, and ready to engage. Keep it concise, customer-focused, and paired with a strong call-to-action.

Done right, those few words at the top of your site can turn curious browsers into eager clients.

Do you need help with SEO? Let’s Talk!