How to Keep Your Website Fresh After Launch
Simple ways to update your site regularly — even if you're busy
Your website is live now!
You’ve poured time, energy, and heart into it. It looks amazing.
And now... what?
If you’re wondering, “Do I need to do anything now that it’s finished?” — the answer is: just a little.
You don’t need to change it constantly. But keeping it fresh helps:
Show Google your site is active
Keep your visitors engaged
Reflect your latest work, offers, or updates
Make you feel more confident when sharing it!
Here’s how to keep your website feeling fresh — without it becoming a chore.
1. Review Your Website Monthly (Just a Quick Look!)
Set a calendar reminder to:
Check that links still work
Read your homepage like a visitor
See if your services, prices, or offers need updating
Spot anything that feels outdated or off-brand
A 10-minute check-in once a month goes a long way.
2. Add New Content (Even Small Bits)
Fresh content = a sign of life. Google likes it. Visitors do too.
Easy ways to update:
Swap in new images or testimonials
Add a new blog post or article
Mention an event, seasonal offer, or recent project
Update your FAQ if a common question keeps coming up
No time to write a full blog? Even a paragraph or photo update helps!
3. Keep Your Photos Up to Date
Add photos of recent work, new products, or updated spaces
Replace any older shots that don’t match your current look
Consider the seasons — does your site still feel like now?
Even swapping one or two homepage photos can make it feel brand new.
4. Clear Out the Cobwebs
Once or twice a year, do a deeper clean:
Remove expired offers or outdated announcements
Fix broken links or missing images
Reorganise pages if needed
Check how it looks on mobile (after a few updates)
Think of it like a digital spring clean — your website will feel brighter!
5. Ask: Has Anything Changed in Your Business?
Sometimes you’re so busy growing, your website doesn’t reflect it anymore.
Has your business:
Grown or shifted direction?
Started offering something new?
Gotten clearer on your audience or niche?
Your website is your shopfront — make sure it still matches your current voice and vibe.
Final Thought from David & George:
Websites are like gardens — they bloom best with a little regular care.
You don’t need to prune it daily. But by giving your site a quick refresh now and then, you’ll keep it working hard for you long after launch day.
And if you ever feel stuck? You’ve got us.
We offer support & updates whenever you need a hand.
Let’s keep your website shining, season after season. Let’s Talk!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
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