How to Write a Brilliant Blog Post That Captures Your Audience
How to Write a Brilliant Blog Post That Captures Your Audience
Tips, Tricks & How to Help Increase Your Online Presence
Writing a blog post isn’t just about putting words on a page — it’s about telling a story, offering value, and creating a connection. Whether you're an artist, a maker, or a small business owner, here’s how to create a captivating blog your audience will love:
1. Start With the Reader in Mind
Ask: What would be useful, interesting or inspiring to them?
Think about the questions your clients often ask, the advice you find yourself giving, or the behind-the-scenes insights into your creative/business process.
Tip: Use titles like:
“5 Ways to...”
“How to...”
“What You Need to Know About...”
“Behind the Scenes of My Latest Project”
2. Use a Catchy, Clear Headline
Your title is the key — it needs to be interesting and easy to understand.
Avoid: "Thoughts on Life and Work"
Try: "What I Learned from My Last Commission (and How It Can Help You)"
3. Make It Scannable
Most people skim read, especially online. Break your blog into:
Short paragraphs (2–4 lines max)
Clear subheadings
Bullet points or numbered lists
Bold important phrases
Think of it like a treasure map — easy to follow, and exciting to explore!
4. Be Yourself — With Purpose
Your tone and style should reflect you — whether that's playful, professional, poetic or passionate.
But also guide the reader to a clear takeaway — an insight, action, or emotion you want them to leave with.
Tip: Write like you’re speaking to a friendly client or customer who’s curious and wants to learn more.
5. Use SEO Magic!
Don’t worry — you don’t need a spell book! Just gently include:
Keywords people might search for (like “artist studio tips” or “holiday rental Cornwall”)
Your location, if it’s relevant
Words from your services or products (e.g. "sustainable ceramics", "boutique property")
Bonus tip: Use your keywords in the title, intro, and one heading if possible.
6. Include a Call to Action (CTA)
Finish your post with a gentle nudge:
“Let me know your thoughts in the comments.”
“If you’d like updates, join my mailing list.”
“You can see the finished collection here.”
“Looking to book a stay? Head to my contact page.”
7. Add a Personal or Visual Touch
A photo, sketch, or even a behind-the-scenes snapshot brings your blog to life.
People connect more when they can see you in your story — not just your product.
8. Edit Gently, But Kindly
Give your blog a little polish before posting. Read it out loud — does it flow? Is there a clear message?
Final Thought from David & George:
Be consistent – one blog a month is better than ten in one go and then silence.
Keep a running list of ideas – write them down when inspiration strikes.
Done is better than perfect. Your audience wants you, not a polished robot.
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DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
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