“What Happens After My Website Is Launched?”
You’ve gone live — now what?
So your website is finished, approved, and launched.
That’s a huge step forward for your business.
Now comes the question many clients ask us:
“What happens next? Is that it? Do I need to do anything?”
The short answer? You don’t need to panic — but yes, there are a few important things to know after launch.
Here’s what happens behind the scenes (and what you might want to do next).
1. We Wrap Up the Final Launch Tasks
When we launch your site, we’ll take care of things like:
Connecting your domain name
Making sure Google can “see” your site (indexing)
Testing on mobile and tablets (only after the site is finished and just before lauch)
Final speed, image and performance tweaks
Connecting any forms or email signups etc
We can also give you some pointers on how to update basic info yourself — or let you know how to get in touch if you'd rather we do it for you.
2. Your Website Gets Indexed by Google
Your site won’t appear on Google immediately, but we submit it for indexing (aka, adding it to the search database).
This process can take a few days to a few weeks, depending on Google’s mysterious mood.
Want to appear faster? A Google Business Profile (especially for local businesses) can help, and we can set that up too!
3. You Can Now Keep It Fresh
A website doesn’t need daily updates, but a little regular love goes a long way. This might include:
Updating services, prices or contact details
Swapping in new photos
Adding blog posts or news updates
Refreshing testimonials
Updating seasonal offers or promotions
Pro Tip: A living website feels more trustworthy and helps with Google visibility.
4. You Might Want to Tell the World
Once your website is live, it’s a great time to:
Share it on social media
Announce it in a newsletter
Add it to your business cards, email signatures, and profiles
Encourage happy clients to link to it or leave Google reviews
5. What About Maintenance and Support?
If you’re using Squarespace, most of the technical stuff is taken care of for you (like security, platform updates, backups — yay!).
But you might still want help with:
Uploading new content
Fixing something that’s gone wonky
Adding new pages or features
Keeping it all looking polished and professional
We offer friendly, flexible support options — from “as-and-when-you-need-it” on our hourly rate.
Final Thought from David & George
Launching your website is a major milestone — but it’s also the beginning of your online presence, not the end.
We’ll help you keep things clear, simple, and supported so you’re never left wondering, “Now what?”
Whether you want to take the reins or let us keep things running smoothly — we’re here!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
COPYRIGHT
The author retains full copyright over this article. Reproduction in whole or part is only permitted with prior written permission of the author with credit and backlink.