What’s the Difference Between a One-Page Site and a Multi-Page Website?
One-Page vs Multi-Page Websites: What’s the Difference — and Which Is Right for You?
A simple guide to help you choose the best fit for your business
If you’re starting a new website, you might be wondering:
“Should I go for a one-page site… or do I need multiple pages?”
Great question! The choice between a one-page website and a multi-page website depends on your business, your goals, and how much content you need to share.
Let’s break it down in plain English, with no tech waffle — just the pros, cons, and real-world examples to help you decide.
What Is a One-Page Website?
A one-page website is exactly what it sounds like:
Everything — your intro, services, about info, contact details — all live on a single, scrollable page.
You’ll often see navigation links at the top, but instead of taking you to a new page, they simply jump to a different section on that same page.
Great For:
Freelancers or sole traders
Events, product launches, or temporary promotions
Artists, makers, or service providers with a tight focus
Businesses just starting out with limited content
Pros:
Simple, clean, and easy to navigate
Fast to build and launch
Great for mobile users
Keeps attention focused on one clear message
More affordable than a full site
Things to Consider:
Limited space for detailed content
Not ideal for SEO (less content = fewer keywords)
Can feel cramped if you have lots of services or products
Harder to expand in future (without rebuilding)
What Is a Multi-Page Website?
A multi-page website includes separate pages for different topics or areas of your business — like Home, About, Services, Gallery, Contact, and more.
This is the classic structure most people are familiar with, and it allows you to give each part of your business its own spotlight.
Great For:
Businesses with multiple services or product categories
Holiday homes or rentals with info-heavy pages
Wellness professionals, therapists, coaches
Shops, blogs, online bookings, or portfolios
Pros:
More room to explain what you do
Better for SEO — each page can target specific keywords
Easier to grow as your business grows
More professional feel for some industries
Things to Consider:
Requires more content and time to prepare
A slightly higher investment
Needs a bit more navigation planning
Can overwhelm if poorly structured
So… Which Should You Choose?
If You Want...
Go With...
A quick, minimal online presence
One-page site
Room to grow & rank on Google
Multi-page site
To showcase just one offering
One-page site
A polished business website
Multi-page site
Just starting out
One-page (for now)
Already established
Multi-page site
Good to know: Many clients start with a one-page site, then upgrade later once they have more content or time. We make that process smooth and stress-free.
Final Thought from David&George
Whether you go short and sweet or full and fabulous, we’ll help you choose the layout that suits your business and your budget — no tech talk, no pressure.
Not sure what’s right for you? Let’s chat — we’ll help you make the right choice for where you are now, and where you're heading next.
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
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