“Coming Soon” Page and When Do You Need One?

A Short & Sweet What You Need To Know:

When you’re working on a new website or preparing to launch a fresh project, it can feel like a long wait until you’re ready to share it with the world. But here’s the good news: you don’t have to stay invisible until launch day. A “Coming Soon” page lets you start building interest, collecting leads, and setting the stage before your full website is ready.

What Is a Coming Soon Page?

A coming soon page is a temporary placeholder website that tells visitors something exciting is on the way. Instead of an empty or inactive site, it gives a sneak peek — often with your brand name, logo, or a short message — so people know what to expect. It can also include:

A signup form to collect emails and build your mailing list.
Links to your social media accounts to grow your audience early
A countdown or teaser that builds excitement for launch day.

Why Does It Matter?

A coming soon page might seem simple, but it works hard behind the scenes:

First Impressions Count: It shows your brand is professional and active, even before launch.
Builds Anticipation: A well-designed teaser can create buzz and curiosity.
Collects Leads Early: Visitors can sign up to hear when you launch — giving you an instant audience on day one.
SEO Benefits: A coming soon page gets your website indexed by search engines sooner, helping with visibility later.

When Do You Need One?

You’ll benefit from a coming soon page if:

You’re working on a brand-new business or project and don’t want to wait until everything is finished to start growing your audience.
You’re rebranding or relaunching your website and want to keep visitors updated (instead of leaving them with a blank page).
You’re planning an event, product launch, or new offering where early buzz makes a big difference.

Final Thought from David & George:

A coming soon page may be temporary, but it’s a powerful tool. It allows you to make an impression, gather leads, and build momentum — so when your site finally goes live, you’re not starting from zero. Think of it as your launchpad: small but mighty, setting you up for success when the big reveal arrives.