What Is a Landing Page (and When Do You Need One)?
What Is a Landing Page (and When Do You Need One)?
Benefits, Purpose & When to Use One
A landing page is a focused, standalone web page with a single goal: to encourage visitors to take action.
Think of it like a digital sales assistant that says, “Hello! I know exactly why you’re here, and here’s exactly what to do next.”
Unlike your homepage — which serves multiple purposes and offers many navigation paths — a landing page is all about simplicity, clarity, and results.
It typically features a clear headline, compelling content, persuasive visuals, and a strong call to action (CTA) to encourage users to complete a specific desired action, such as signing up for a newsletter or making a purchase
So... What Exactly Is a Landing Page?
A landing page is:
Focused – One clear message.
Targeted – Designed for a specific audience or campaign.
Action-driven – Built to get clicks, sign-ups, purchases, bookings, or inquiries.
Whether you’re promoting an offer, advertising on social media, running a workshop, or launching something new — a landing page gets straight to the point.
When Should You Use a Landing Page?
Here are the most common (and clever) times to use a landing page:
For a Special Offer or Launch
Got a limited-time discount, product drop, or seasonal service? Create a dedicated landing page to capture attention and guide people to take action.For Events or Workshops
Whether you're hosting a gallery opening, a retreat, or an online masterclass, landing pages are ideal for event details and registrations.For Social Media Ads or Google Ads
If you're running paid campaigns, never send people to your homepage — send them to a tailored landing page that matches your ad and makes it easy to convert.For Specific Audiences or Services
If you’re a consultant, maker, or holiday property owner, you might have different services for different types of clients. A landing page allows you to speak directly to each group.For Email Signups or Free Downloads
Offering a lead magnet like a checklist, guide, or free resource? A landing page makes the exchange simple and compelling.
What Makes a Good Landing Page?
Here’s your magic formula:
Clear headline – Instantly tells visitors what this is about.
Strong visuals – One or two great images go a long way.
Benefits-driven copy – Focus on what your audience gains.
One call to action – Just one. No distractions.
Simple, scannable layout – No fluff, just clarity.
Examples of Landing Pages by Industry
Artists/Makers: Showcase a new collection with a link to shop.
Holiday Property Owners: Promote seasonal booking offers.
Boutique Shops: Highlight a sale or VIP early access.
Consultants & Professionals: Capture leads with a free strategy call or downloadable guide.
Final Thought From David & George:
Do You Need a Landing Page?
If you’re doing any kind of marketing — especially campaigns, ads, or offers — the answer is: YES.
A landing page improves clarity, boosts conversions, and gives your audience the exact next step.
Need our help creating a Landing Page? Let’s Talk!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
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