A simple guide to help you plan your Squarespace website structure

Once you’ve decided to have us build you a new Squarespace website, the next big question is:

“Which pages do I actually need?”

We will help you with that process but to get you started we have created a simple guide to the general basic requirements below.

The answer depends on what kind of business you run, what your customers need to know, and what action you want them to take.

The Essentials (Almost Every Site Needs These)

No matter what you do, these pages form the solid foundation of your website:

Home

Your homepage is your window to the world. It should give a clear, confident snapshot of who you are, what you offer and the key benefits that you bring - plus clear click throughs into the key sections of your site.

About

People love buying from people. Use this page to tell your story, explain your values, and build trust. Images of the team and mini bios really help.

Contact

Make it easy for people to get in touch! Include your email, phone number, address (if relevant), and social links — and ideally a simple contact form ( for us 95% our our enquiries come via our contact form )

Here’s where your site starts to shape itself around your services or goals:

Example Website Structures by Type of Business

Let’s look at basic examples for different industries and creative sectors - these of course need to be tailored for your audience and your requirements.

NOTE: in addition to your key pages you may require additional minor simple legal text only pages (Privacy Policy, T&C, Shipping, etc.)

Professional Services (Finance, Legal, etc.)

Home
About
Services - may have sub pages for different services
Team / About
Case Studies
Testimonials
News
Contact
( Other options: FAQs )

Artists, Makers, & Creatives

Home
About
Galleries or Portfolios
Shop (if selling art online)
Stockists (optional)
Process (optional)
Commissions ( optional )
Contact
( Other options: Blog / News / Testimonials / Events / FAQs )

Photographers & Videographers

Home
Portfolio (with galleries by theme or type)
Services / Packages
About
Shop (if selling art online)
Testimonials
Contact
( Other options: Blog / News / Testimonials / Events / FAQs )

Luxury Brands

Home
About
Our Range ( various options )
Shop ( if selling online - by product categories)
Bespoke or Custom Design page
Lookbook or Gallery
Contact
( Other options: News / Testimonials / FAQs )

Ecommerce Businesses

Home
Shop (organised by categories)
About
Blog (optional, for news & SEO)
Contact
Shipping & Returns
( Other options: Testimonials / FAQs )

Wellbeing, Health & Fitness

Home
About
Services (by type or session) - may have sub pages
Booking
Testimonials
Blog / News (optional)
Contact
( Other options: Events / FAQs )

Holiday Lets & Luxury Stays

Home
About the Property - may have sub pages if more than 1 property
Gallery
Booking
Local Area Guide
Testimonials
Contact
( Other options: Blog / News / About Us ( the owners ) / FAQs )

Consultants & Coaches

Home
About
Services or “Work With Me” etc - may have sub pages for different services
Case Studies
Clients
Testimonials
News / Insights
Contact
( Other options: Events / FAQs )

Trades & Construction

Home
Services - may have sub pages for different services
About
Gallery or Project Case Studies
Testimonials
Contact
( Other options: News / FAQs )

Architects & Interior Designers

Home
About
Services - may have sub pages for different services
Portfolio / Case Studies
Client Testimonials
Contact
( Other options: News / Process / Clients / FAQs )

Writers & Journalists

Home
Portfolio / Published Work - may have sub pages for different projects
About
Services (if freelance services offered)
Blog
Contact
( Other options: Reviews / Events )

Nonprofits & Charities

Home
About Us
Our Mission
Our Impact
Events
News
Get Involved
Contact
Donate

How to Decide What You Need

Ask yourself:

What do my customers need to know before they take action?
What pages do my key competitors have - can I learn from this or can I improve on this
What Call To Action ( CTA ) do I want relevant users to make on the site? (buy, book, call, sign up etc?)
Remember to keep things simple and focused - less is usually more in web design!

Final Thought from David & George:

Whether you're a luxury brand, professional business, a startup or an artist / maker - we’ll help you pick the pages that work for your business right now, while leaving space to grow in the future.

We’ll guide you every step of the way - no jargon, just a clear focused path forward.

Do you need a new website for your business? Let’s Talk!