Typography Fundamentals: Choosing the Right Fonts for Your Squarespace Website (& Business)
And why it matters more than you think
Fonts are the unsung heroes of your website. They shape how your message is received, guide the visitor’s eye, and help establish your brand’s tone — all before anyone even reads a word.
Choosing the right fonts isn’t just about picking something “nice” — it’s about matching your business personality with typography that communicates clearly, looks great, and works well across all devices.
Why Fonts Matter
Typography directly influences how people perceive your business:
Is your brand serious or playful?
Are you luxury or budget-friendly?
Is your message clear and trustworthy, or cluttered and chaotic?
The right font builds credibility instantly.
The 2 Main Types of Fonts we use
Sans-Serif – Clean & modern. These fonts work beautifully online and on mobile - we use these on most of our sites
Examples: Helvetica, Montserrat, Lato.
Serif – They feel classic, refined, & reliable.
Examples: Georgia, Playfair Display.
Tips for Choosing Your Website Fonts
Stick to a MAXIMUM of Two Fonts
One for headings, one for body text. This keeps your site easy to read and visually balanced.Make It Readable
Your body font should be clean and simple. Avoid thin, elaborate, or novelty fonts for paragraph text.Use Hierarchy
Headings draw the eye. Subheadings break up content. Body text shares the details. Make sure each is visually distinct.Font Pairing Tools Help
Try fontpair.co or Google Fonts to test out pairings that look polished and professional. Be sure to make any fonts are available in Squarespace for free.Dont over complicate or go down the ”font rabbit hole” we are here top advise you. Simple is usually best on the web.
Final Thoughts From David & George:
✔ Keep it simple & legible
✔ Use just two fonts ( maximum two - one font is great)
✔ Match your brand’s tone
✔ Let typography convey your message - not distract
Do you need help with a new Squarespace website design? Let’s Talk!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
COPYRIGHT
The author retains full copyright over this article. Reproduction in whole or part is only permitted with prior written permission of the author with credit and backlink.